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Chủ Nhật, 9 tháng 3, 2014

Welcome to Jurassic World's Viral Marketing Campaign

Jurassic World's marketing campaign started earlier last week with the appearance of the Patel Corporation's official Twitter page, but now it's really kicked up a gear in the form of a corporate website with lots of very interesting details to analyse. It even reveals how much it cost to acquire Jurassic Park itself from John Hammond.

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Welcome to Jurassic World

There have always been corporations pulling the strings in Jurassic Park, but this is our first good look at the Patel Corporation.

Headed up by CEO Rajesh Patel, played by Irrfan Khan, the company was established in 1973 by his father, the late Dr. Sandeep Patel. Specialising in "management, construction, security, scientific research and development" and with over 1000 employees across four major cities, it's become one of the world's leading and trusted names.

Taking a look at the Division section of the site, we learn that the company has worked in construction since 1998, listing "Theme parks" and "Wildlife sanctuaries" among its expertise. Mmm...

It's also a major contributor to the US Military, specialising in "Architectural security" and "Fortifications". Mmm...

The company also acquired International Genetics Incorporated in 2005. You might know it better by the abbreviation InGen, the bioengineering start-up founded by John Hammond that was responsible for the technology behind Jurassic Park.

The Patel corporation's background make it the ideal candidate to develop the Isla Nublar location into a fully-functioning theme park with a renewed focus on safety and security.

One of the most interesting elements of the site is a video of a Patel conference call from 30th September, 2009, which details the aggressive acquisition of the Jurassic Park location. The call is conducted by Ross Frasier, the company's Chief Legal Attorney. Frasier speaks with immense authority, its clear the Patel Corp hold all the power in the ongoing negotiations.

"With the majority of money flowing our way from your benefactors, we’re just going to buy what we like,” he says. Frasier even alludes to past incidents giving them the upper hand in negotiations – "Your company needs this given your rather reckless history," he gloats.

What follows is an itemised list of the assets the Patel Corp wishes to acquire. So how much did it cost to buy Jurassic Park?

  • Planned heliport proposal = $50,000
  • Electrical systems network =
  • 45 miles of concrete road = $310,00068 miles of concrete moats = $550,000
  • Visitor centre with what’s left of the amenities = $5,000,000
  • Private helicopter site = $1,000,000
  • Aviary = $2,000,000
  • Docklands = $100,000
  • Land Ownership = $720,000,000
  • Land Ownership and equipment total = $730,860,000

The dinosaurs themselves aren't directly mentioned. Frasier leaves it to someone else to "organise the discussion of the animals”.

Jurassic World has a scheduled release date of June 12, 2015.

Daniel is IGN's UK Games Editor. He sometimes writes about movies, too. You can be part of the world's most embarrassing cult by following him on IGN and Twitter.


Source : feeds[dot]ign[dot]com

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